Some department stores supply specialty products while others are quite diverse in what they sell. For example, Quiz Clothing made the decision that if a shopper wanted a particular item, then they would also offer a few accessories to go with the purchase. That makes a lot of sense commercially because in a way that keeps the customer in your store.
In the Quiz Clothing Store, you have a number of different categories as well. The way the website is setup makes online shopping a rather cool experience. Clothing is broken up into subcategories such as ‘Dresses’ and ‘Tops,’ and then you can also click on ‘Sale’ type items or the ‘New In’ heading on the menu to make sure that you are buying something from current trends.
At any time, after you have purchased an item of clothing, you simply move the mouse to ‘Accessories’ or ‘Shoes’ and do your mix and match. Clever stuff. Not everybody that makes a website understands the psychology of shopping. Quiz goes a few steps better as well with their ‘Social Q’ section that pops you into social media sites like Facebook, Twitter, Instagram and YouTube to mention a few. In that section on the website, there is also a ‘Collections’ area which showcases specialised types of clothing like ‘Frill Seeker’ (cute) and ‘Applique Chic.’
Of course, Quiz Clothing online Store has a physical address as well, so a day out shopping can be a pleasant change from doing it alone in the comfort of your home. The store is a part of the House of Fraser FA which is a famous UK shop that has a history going back more than 150 years! Some stores with that sort of history decided to stay as bricks and mortar establishments. Sadly, by not keeping up with technology, they suffered lost sales and eventually had to shut down. Going with the flow and keeping up with tech trends and shopping habits is not being so much clever as being in the game of survival.
When you think this department store started out as a humble drapery store in Glasgow and you look at, not only their exponential growth but also their keeping pace with the times, it’s no wonder they consider themselves to be ‘your whole universe of favourite things!’
How many of your favourite corner stores in the suburb in which you live are still operating? Acquisitions, growth and maintaining a technical edge has seen the House of Fraser FA buy big name department stores (we’re talking Harrods here, by the way) and provide shopping experiences for its customers. More than survival, this is growth and leading the way.
Enjoy the experience!