Adding custom printing to your order of paper bags is a great way to build a stronger relationship with customers, keep them coming back, and work on your business branding. Of course, you’ll probably have noticed there’s more than one type of printing, and one of the coolest new options is foil printing. Brightside online printing and other similar printers can even use the technique on posters and banners, amongst a host of other products, so all of your branding can have that premium look.
The technique has actually been around for some time, but foil printing has recently become a popular addition to branded bags. Essentially, it prints foil to the paper via a heat press, leaving you with a cool metallic design. Here are just a few reasons why foil printing is something you should consider for your branded paper bags.
Eye-Catching Looks
The most obvious benefit that comes with foil printing is that it’s very visually arresting. This printing process might be getting more popular, but it’s still unusual enough to let you stand out from the crowd. People will be more likely to check out your bags, and that means you’ll be more likely to get your message and business name across to them.
Premium Appearance
There’s more to be said for the appearance of foil printing than how eye-catching it is. For anyone looking to add a premium look to their branded bags, foil printing obviously makes a good choice since the material feels more exclusive. Providing bags with such upscale appeal can help get across the high value of your products or services.
Eco-Friendly
Customers and businesses alike are giving more and more thought to the way packing materials impact the environment. You might think that foil printing would complicate matters, but it doesn’t impact how easy paper bags are to recycle and doesn’t consume much in the way of natural resources. You’ll get a cool new look without having to worry about the environmental cost.